ALL FOR YOU
Brand Identity System
// ART DIRECTION, DESIGN //
Located just off the lobby of Austin’s LINE Hotel, All For You is a part-time storefront with something for everyone. Offering a selection of locally-sourced goods ranging from travel necessities and spa goodies to clothing and original art, there is a lot to be discovered at All For You, for both hotel guests and the local community alike. With the shop’s unique positioning in mind, the concept of “discovery” became the foundation for the brand’s visual identity when All For You opened in 2018. A bold, lowercase wordmark leads a type-driven system that’s both modern and approachable, while rounded shapes and contrast create a balance of ease and energy. And with thoughtful pops of bright baby blue, a seemingly subdued color palette is layered with moments of unexpected whimsy, invoking the essence and delight of discovery.
