THE REBRAND EFFECT
Ebook and Infographic Design
// ART DIRECTION, DESIGN //
The Rebrand Effect, Big Duck’s first ebook, looks at the impact rebranding has on nonprofits based on a survey completed by over 350 nonprofit leaders from across the country. The ebook needed to stay true to the Big Duck aesthetic without feeling so heavily branded that other organizations couldn’t adopt and present the information as needed. Inspired by gauges and the idea of acceleration, I created a system of data visualizations that interpreted the findings in a simplified way, making the content approachable and easy to digest. In addition to the ebook, I developed infographics, share graphics, and other marketing materials to promote the ebook and share its findings.
Created for Big Duck at Big Duck
Creative Director: Dan Gunderman